Marketing Mikkeli & South Savo

This "My Mikkeli" project needs your active energies Help us

Greetings!

MyMikkeli is a regional development & local marketing initiative using this website as a central platform - please explore our links at left! The project was generated at the Helsinki School of Economics, Mikkeli, via a twice-run course on "Destination Marketing" most recently held in early 2009. Supported by local citizenry, business and regional authorities, over sixty clever and eager students from fifteen nations (and various parts of Finland, Savonlinna & Mikkeli) have focused energies & inspiration on discovering sustainable future growth possibilities for Mikkeli & South Savo. We've worked on regional development and marketing scenarios, looking at completed local projects and those underway, and analyzed successful catalytic projects elsewhere. We study techniques for stimulating development, the economics of jobs and local vitality, the marketing and mechanics of inward investment and tourism, community spaces and synergies, and the importance of 'internal marketing' to bring the wider community closer to key people working on these issues.

We at the Helsinki School of Economics, Mikkeli very much hope to enlist your interest & support for this continuing project. It combines education and outreach. Visiting speakers from the community include Dr. Soile Kuitunen, Development Director for the City of Mikkeli, Ms. Lenita Toivakka, Member of Finnish Parliament representing the South Savo region, Ms. Tiina Tykkyläinen, Development Manager Tourism, Mikkeli Region Business Development Centre (MISET), etc. The participation of outside experts and additional people of varying opinion (perhaps you!) interacting with our clever youth can help us all.

Thanks to the initiative of HSE Mikkeli Dean Prof. David Atkinson, the project functions also as a platform to better acquaint the wider community with each other's energies and ideas.

Final termtime presentations in 2008 took the form of more than 70 posters created for the My Mikkeli Poster Festival (freely open to the public), when students were on hand to give & receive comments on their work. The poster festival attracted an enthusiastic and charmingly mixed audience. A selection of the posters, award-winning and otherwise, was again displayed at the Mikkeli University Consortium (Lönnrotinkatu 7, Mikkeli) on 13 May, Flora Day. A highlight of our 2009 program was enjoying night ice swimming on Sami National Day (6 February; talvi-illan avantouinti) with the local resources of Mikkelin Avantouimarit.

We're now planning activities for future programs, and perhaps opening the course to local community participants (where we could award a course Certificate in Place Marketing). We might also / alternately develop the first MyMikkeli Market. HSE Mikkeli is eager to be more a part of the wider community; there are many ways we can collaborate and generate valuable synergies. Please participate in these ongoing activities !

Why not enlist our international business students in your own projects, as paid workers or intern volunteers? We're happy to help you. Utilizing our students' interests, energies and creativity, you'll be amazed at how much can be done. Our mutual successes stimulate the dynamism of the greater Mikkeli region.

Our project was nicely introduced (in Finnish) in a Länsi-Savo news article

aloha,

Prof. Bruce Henry Lambert
HSE Mikkeli

Please help: mail info@mymikkeli.com with ideas, voluntarism, events assistance, finance
        (mention 'Mikkeli' in subject line please)

My Mikkeli Poster Festival