Marketing Mikkeli & South Savo

"My Mikkeli" needs your active energies Help us


MyMikkeli is a regional development & local marketing initiative. This website is a central platform to acquaint the wider community with each other's energies and ideas - explore our links at left!

The project grew via courses on "Destination Marketing" at the Aalto University School of Economics (formerly Helsinki School of Economics), Mikkeli. First held in early 2008 and supported by local citizenry, business and regional authorities, over sixty clever and eager students from fifteen nations (and various parts of Finland, Savonlinna & Mikkeli) have focused energies & inspiration on place appeal and discovering sustainable future growth possibilities for Mikkeli & South Savo, Finland. We've worked on regional development and marketing scenarios, looking at completed local projects and those underway, and analyzed successful catalytic projects elsewhere. We study techniques for stimulating development, the economics of jobs and local vitality, the marketing and mechanics of inward investment and tourism, community spaces and synergies, and the importance of 'internal marketing' to bring the wider community closer to key people working on these issues.

This continuing project combines education & outreach. We at the Aalto University School of Economics, Mikkeli very much hope to enlist your interest & support. The participation of outside experts and additional people of varying opinion (perhaps you!) interacting with clever youth can help us all.

One past final presentation took the form of more than 70 posters created for the My Mikkeli Poster Festival (freely open to the public), when students were on hand to give & receive comments on their work. (Many posters also illustrate this site - see links at left & click to enlarge). The poster festival attracted an enthusiastic and charmingly mixed audience. A selection of the posters, award-winning and otherwise, was again displayed at the Mikkeli University Consortium (Lönnrotinkatu 7, Mikkeli) on 13 May 2008, Flora Day. A highlight of our 2009 program was enjoying night ice swimming on Sami National Day (6 February; talvi-illan avantouinti) with the local resources of Mikkelin Avantouimarit.

We're now planning activities for future programs, and perhaps opening the course to local community participants (where we may award a course Certificate in Place Marketing). We might also / alternately develop the first MyMikkeli Market. HSE Mikkeli is eager to collaborate in many ways with the wider community and generate valuable synergies. Please contribute to our ongoing activities !

We've skilled resources from around the world based in Mikkeli at Aalto University School of Economics. Why not enlist our international business students in your own projects, as paid workers or intern volunteers? We're happy to help you. Utilize our students' interests, energies and creativity; you'll be amazed at how much can be done at reasonable cost. Our mutual successes stimulate the dynamism of the greater Mikkeli region.

Our project was nicely introduced (in Finnish) in a Länsi-Savo news article


Prof. Bruce Henry Lambert
Aalto Univ. School of Economics, Mikkeli

Please help: mail with ideas, voluntarism, events assistance, finance
        (mention 'Mikkeli' in subject line please)

My Mikkeli Poster Festival